Jennifer Aaker
Author
Language
English
Formats
Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business.
Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now.
“The ultimate guide to using the magical...
Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now.
“The ultimate guide to using the magical...
Author
Language
English
Description
"Anyone-even you!-can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. Many people understand humor's power intuitively. But when it comes to using it with intention, far fewer know how. As a result, humor is vastly underleveraged in most workplaces today, impacting our performance, relationships, and health, and contributing to a permanent and unsightly frown known...
3) The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change
Author
Language
English
Description
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in...